Jerk Magazine inaccurately portrays Yogurtland’s nutrition information, popularity

In its October issue, Jerk Magazine published an unfair article attacking the popularity of frozen yogurt and positioning the new Yogurtland shop on Marshall Street as a negative stimulant to the imaginary crusade against ice cream.

Jerk’s article argued frozen yogurt was not as satisfying or as indulgent as ice cream. Sure, everyone is entitled to his or her own opinion. However, if frozen yogurt is so boring, why is the Yogurtland coupon ripped out of every copy of Jerk around campus.

Yes, Jerk Magazine printed a full-page advertisement for Yogurtland in the same issue it published an article bashing the frozen-yogurt trend.

It’s easy to be upset with the publication that dropkicked your product. However, I’d just like to take a moment to set the record straight.

First, get your facts straight! Yogurtland did not replace Pita El Saha. Pita El Saha was located a few doors down.

As a Yogurtland store associate, I was frustrated by this article. Yogurtland was portrayed not only unfairly, but also incorrectly. The Jerk article questioned the health benefits of self-serve frozen yogurt and denounced the Yogurtland topping selections as a “clusterf*** of cellulite-breeding delights.” Rude much?

Furthermore, the article stated that most Yogurtland customers “walk past fruit” on the topping bar and continue on to the selection of candy. Yogurtland employees are constantly peeling, chopping and dicing an exotic variety of fruit to keep up with customer demand. We replenish strawberries and kiwis on the topping bar far more often than any other treat.

Yogurtland offers one of the healthiest alternatives to satisfying a sweet tooth. Many of our flavors are nonfat, gluten free and very low-cal. Additionally, every Yogurtland flavor is packed with essential vitamins and calcium needed for a healthy lifestyle. The calories in our flavors range from only 20-30 calories per ounce. Yogurtland frozen yogurt is not a dessert you need to feel guilty about enjoying.

Our valued customers will agree, each Yogurtland flavor tastes like the real thing. Our featured pumpkin pie tastes identical to the treat we will all enjoy with our families for the upcoming Thanksgiving holiday.

All of us at Yogurtland have enjoyed being a part of your lives since our opening in August. We look forward to serving your frozen yogurt love in the future and making your Yogurtland experience memorable. See you on Marshall Street!

Best,
Taylor Visoski
Yogurtland Store Associate

P.S. Jerk Magazine, Taco Bell said it best: “You got it wrong, and you’re probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, ‘I’m sorry.’”